From the time Maria Sharapova lifted the Wimbledon trophy nearly a decade ago, fans have been smitten and her every move documented. And there’s plenty to detail as she juggles tennis, modeling, romance, charity work and, relatively new to her list, business.
Founded in her decision for new challenges, Maria launched and runs Sugarpova. As she pushes to take her venture to the next level, she embraces the unchartered territory.
The way Maria Sharapova says it, Sugarpova is her “baby.” After sixteen months on the market, her premium candy company has experienced steady growth. It launched in August 2 012 with12 styles of gummies and chews in mouth-puckering sweet and sour flavors. Maria says Sugarpova is her own business, her own investment, her own money and her most exciting project to date.
“In regards to commitment, I put my heart and passion into all of my projects and activities, from time on the court to developing Sugarpova,” she told Tennis View.
That enthusiasm, the same enthusiasm that helped her win four major titles on the tennis court, has fueled the company’s growth. To no one’s surprise, Maria is in complete control, a hands-on owner involved in all aspects of the business. Under her guidance, the enterprise has expanded to include 15 candy styles and an accessories collection of tank tops, t-shirts, hats, jewelry and cosmetic clutches.
In the first year alone, more than 2 million bags of candy were sold. The sweets are available around the world in a long list of major cities. The accessories are also available at select retailers.
Voluptuous puckered lips are stamped on the Sugarpova packaging and are fast becoming associated with the brand. It’s an attention-grabbing label that Maria says represents youth, fun and her sweet side.
As Maria works to expand her brand beyond athletics, the 26-year-old tells Tennis View that she has a game plan and is focused, no different than how she approaches all her on-court competition.
Read the rest of the article and her exclusive interview here!