INTERNATIONAL TENNIS SENSATION MARIA SHARAPOVA & SUGARPOVA UNVEIL “SPEEDY” A CANDY FOR THE LUXURY LOVER IN US ALL, INSPIRED BY THE PORSCHE 911 SPORTS CAR
Sugarpova adds the newest flavor to its sweet fleet with sports car-shaped yogurt gummies
Stuttgart, Germany (April 19, 2014): Today marks the launch of a very special new sweet treat from international tennis sensation, Maria Sharapova called “Speedy” – a new candy offering within Maria’s eponymous premium confection collection, Sugarpova (www.sugarpova.com). Speedy will consist of multi-colored yogurt gummies, shaped like the iconic Porsche 911 sports car. Maria will debut Speedy in a special press event prior to the start of the 2014 Porsche Tennis Grand Prix in Stuttgart, Germany on her 27th birthday.
Last April, Porsche announced that world-class player, Maria Sharapova, would represent the sports car manufacturer as its first-ever brand ambassador. The partnership was initially signed for three years, and Maria is already a Porsche fan herself. As the 2012 and 2013 reigning champion of the Porsche Tennis Grand Prix, she not only took home prize money, but also a white 911 Carrera S Cabriolet. And recently during a visit to her hometown of Sochi for the 2014 Winter Olympic Games, Maria introduced The Panamera GTS “by Maria Sharapova,” demonstrating personal design touches, individual custom tailoring, and unsurpassed exclusivity.
“We are so excited to launch Speedy,” said Maria Sharapova, Founder and Creative Director of Sugarpova. “There has never been a candy collection that envelops a luxury experience in such a fun and accessible way. As an ambassador for Porsche, it’s thrilling for me to combine my passions in such a totally unexpected and exciting way.”
Launched in August 2012, Maria created her own candy business that is premium but affordable by interpreting classic types of candies in her own signature style. A long time personal candy lover with a sweet tooth, Maria developed a new level of quality to the candy category in unexpected and fun types and shapes – with playful names to match. Wrapped up in a beautiful package, it’s both style and substance, just like the founder Maria Sharapova. Each unique candy flavor is represented by a bold and colorful pair of lips that represent the many fun-loving sides of their namesake creator: chic, flirty, silly, splashy, cheeky, sassy, spooky, smitten, quirky, sporty – and now, speedy.
The collection now consists of fifteen different varieties of candies, and the candy is retailed around the world, from retailers including: Henri Bendel, Selfridges, Colette, David Jones, specialty candy and gift retailer IT’SUGAR, and more. Additionally Sugarpova will be stocked in minibar selections of some of the world’s top luxury hotels and resorts, tennis events, and will be available for purchase online from Sugarpova.com.
On Saturday, April 19th – Maria’s birthday – shoppers worldwide will be able to purchase their own 5 oz. bags of “Speedy,” priced at $5.99 USD, by visiting www.sugarpova.com.
Speedy is now available for purchase HERE.