Sugarpova Launches Expansion To Chocolate Line

Sugarpova Launches Expansion To Chocolate Line


January 31, New York, NY – Today, Sugarpova, a premium candy and chocolate company owned by tennis champion Maria Sharapova, is launching an expansion to its Premium Chocolate Line.


This expansion is building on the success of Sugarpova’s year-long partnership with Baron Chocolatier. Several exciting new chocolate products will be added to the current line of Sugarpova Premium Chocolate and debuted at ISM – the world’s largest trade fair for sweets and snacks.

The existing Sugarpova Premium Chocolate collection is comprised of decadent 100g chocolate bars in Dark, Milk, Dark with Toasted Coconut and Milk with Strawberry. The unique products are Non-GMO, Certified Kosher, Halal and made with all Natural Ingredients.

The following new products will be introduced:

  • Sugarpova Milk Chocolate Covered Gummy Lips
  • Sugarpova Dark Chocolate with Orange 100g Bar
  • Sugarpova Dark Chocolate with Pear 100g Bar
  • Sugarpova Dark Chocolate with Toasted Coconut Truffles
  • Sugarpova Milk Chocolate with Pistachio Truffles
  • Sugarpova Dark Chocolate with Pomegranate Truffles
  • Sugarpova Dark Chocolate with Orange Truffles

“We’ve received a strong, positive response from fans and consumers since the introduction of the Sugarpova Premium Chocolate collection,” says Maria Sharapova, tennis champion and Founder of Sugarpova. “The response to the quality of the chocolate and the uniqueness and playfulness of the packaging was so powerful that we, along with our partner, Baron Chocolatier, wanted to continue to build on that excitement by extending our chocolate offering.“

Maria and the Sugarpova team diligently searched all over the world to find the high-quality, European chocolate producer, Baron Chocolatier. Sugarpova’s partnership with Baron continues to bring to market unique and innovative products that are both high in quality standards as well as aligned with the Sugarpova attributes. Products are Non-GMO, made with All Natural Ingredients, contain zero trans fats, and are Kosher and Halal. These key product attributes are what distinguishes Sugarpova chocolate produced by Baron from other chocolate lines.

“Putting the consumer first is one of our key business mantras,” says Max Eisenbud, CEO of Sugarpova. “They pointed out a need for smaller-sized premium chocolate, so it felt like the right time to build onto the success of our year-long partnership with Baron and roll out additional little indulgences to complement our existing line of premium chocolates and gummies.“

, President/CEO of Baron Chocolatier, Inc, a division of Millano Group, comments, “Our partnership with Maria and the Sugarpova team has given the consumer the opportunity to experience the intersection of quality and playfulness. Maria is a true businesswoman in every sense of the word. She is incredibly focused on introducing products that she believes in, and cares about the products that we create together, something that shows in every bite.”

Sugarpova Premium Chocolates along with the Sugarpova gummies are being showcased at the ISM Exposition in Cologne from January 29 – February 1, 2017, with the theme of Moderation in Moderation, giving the consumer permission to indulge in a great quality chocolate product made by a world-class chocolatier. The new additions to the product collection will launch in the United States in 2nd Quarter 2017, shipping in May.


About Sugarpova: Sugarpova continues to have double-digit growth year after year since its launch. Currently, the brand has retail penetration in 22 countries all over the world and is sold in a variety of retail partners and online. The founder and international tennis sensation is Maria Sharapova, whose sweet tooth and love for little indulgences, motivated her to create a candy company specializing in premium chocolates collection and products, giftables, and in gummies and sweets of quality and craftsmanship. For more information, visit

About Baron Chocolatier: Baron Chocolatier is produced and created by European Chocolate Millano (ECM), a privately owned second-generation company with a proud heritage. We started our chocolate business in Poznan, Poland, 30 years ago with a small staff; now we employ thousands of skilled candy makers producing millions of pounds of quality confections daily. For more information, visit http://www.

Press contacts:
Lisa Pisano

Merideth Gilmor