Sugarpova and Baron Chocolatier Announce New Partnership: Introducing Sugarpova Premium Chocolates

Today Sugarpova announces a joint Business Venture with European Chocolatier Experts, Baron Chocolatier.

The partnership will produce a variety of Sugarpova Premium Chocolates, with an initial introduction of a decadent collection of 100g chocolate bars in Dark, Milk, Dark with Toasted Coconut and Milk with Strawberry.  The unique product is Non-GMO, Certified Kosher, Halal and made with natural ingredients.

“I traveled extensively around the world, in search for the right chocolatier,” says Maria Sharapova, international tennis sensation and Founder of Sugarpova. “Baron is the perfect fit, given their deep-rooted history in creating premium chocolate products coupled with their significant strides in craftsmanship.”

The Sugarpova Premium Chocolate collection complements the existing line of Sugarpova gummy candies and gift items available allover the world and online at  The joint venture with Baron will allow for Sugarpova to expand into a fast growing and exciting category with a premier and widely distributed chocolatier.

“At Sugarpova, we continue to elevate and evolve our business through innovative partnerships and trailblazing engagements,” says Max Eisenbud, CEO of Sugarpova. “Baron Chocolatier was the right fit for our category expansion due to their commitment to producing quality chocolate products that taste great, as well as their vast distribution network.”

“I wanted to create an ‘experience’ with this product — a moment of indulgence, where time can stop and one can enjoy life’s little pleasures such as a bite of sensually rich chocolate,” says Sharapova. “This product wraps up many of my favorites in life: food, a smile and a slight moment of indulgence.”

“With Sugarpova Chocolate, you can take a break from the hustle and bustle of life to catch your breath and give yourself a selfish moment to enjoy such a simple pleasure as a bite of delicious and tasty chocolate.”

Chris Mattina, Senior Vice President & General Manager European Chocolate Ltd – division of Millano Group, comments, “Our partnership with Maria and the Sugarpova team has given the consumer the opportunity to experience the intersection of Fashion and Food, without the guilt – GMO-Free, Natural Ingredients, zero trans fats, Kosher, Halal.  Chocolate that tastes great and is a simple indulgent pleasure!”

Sugarpova Premium Chocolates will showcase at the upcoming ISM Exposition in Cologne, January 31 – February 3, 2016, with the theme of Moderation in Moderation, giving the consumer permission to indulge in a great quality chocolate product made by a world-class chocolatier.  The product will launch in the United States in 2nd Quarter 2016, shipping in May.

About Sugarpova: Sugarpova continues to have double-digit growth year after year since its launch. Currently, the brand has retail penetration in 22 countries all over the world and is sold in a variety of retail partners and online.  The founder and international tennis sensation is Maria Sharapova, whose sweet tooth and love for little indulgences, motivated her to create a candy company specializing in gummies and sweets of quality and craftsmanship. For more information, visit

About Baron Chocolatier: Baron Chocolatier is produced and created by European Chocolate Millano (ECM), a privately owned second generation company with a proud heritage. We started our chocolate business in Poznan, Poland, 30 years ago with a small staff; now we employ thousands of skilled candy makers producing millions of pounds of quality confections daily. For more information, visit http://www.