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CNN

We all know 25-year-old Russian tennis ace and London 2012 silver medalist Maria Sharapova is a fierce competitor on the court, but she’s much more than a Grand Slam champion – she’s a brand.

People around the world know her face from Cole Haan or Tag Heuer or Canon PowerShot commercials. With all her endorsements and advertising deals, she’s the highest paid female athlete in the world. But today, for the first time, she launched her OWN business, a candy line called Sugarpova.

Erin met up with Sharapova at the New York City location of Henri Bendel, one of the stores that will be selling her candy. Right away, she was very clear that finding success in business is just as important as finding it on the tennis court.